Sonic Security Solutions Expo Deliverables
Client: Sonic Security Solutions | Services: Promotional Material, Exhibition Design | Year: 2025
The Challenge
The client approached me with a tight deadline, needing key deliverables for an upcoming exhibition. The main challenge was the absence of proper brand assets. The only reference available was an old flyer design with low resolution. Despite these limitations, I had to work with the available material to create a professional trifold brochure and roll-up banner that would stand out at the event.
The Approach
I began by carefully assessing the old flyer, identifying the key elements worth retaining for both deliverables. The first step was to recreate the logo to ensure it was sharp and print-ready. From there, I developed the layout for the trifold brochure and prototyped the brochure design first, to establish a visual direction. For the roll-up banner, which had a tighter deadline, I made use of the client’s previous design and modified the JPG file to fit the dimensions of the roll-up banner aspect ratio. Since there was no defined brand typeface, I selected appropriate fonts that aligned with the brand’s tone and would work cohesively across both creatives.
The Value
The final designs printed with exceptional clarity, giving the client high-quality materials for his exhibition. In the process, he gained professionally recreated logo and type assets that can be reused across future brand communications. The brochure design was so well-received that he repurposed it for his WhatsApp stories and display picture, extending its visibility beyond the event. Overall, the project not only met the tight deadline but also provided the client with a stronger visual identity moving forward.
I saw these and they are great Kofi! Looking forward to having them at my stand at the exhibition. Thank you
once again!
— Kirk Kotei, Founder, Sonic Security Solutions